SEO essentials

SEO (search engine optimisation) is the practice of making your site easy for search engines to crawl, understand and rank. Done well, it brings free targeted traffic for years.

On-page SEO covers content, headings and internal links. Technical SEO covers crawlability, speed and structured data. Blanca's Builder ships technical SEO by default and helps you with on-page.

60 characters or fewer, with the primary keyword near the front and a clear value proposition. Each page should have a unique title — Blanca's Builder warns on duplicates.

They do not affect ranking directly but they drive click-through from the search results. Aim for 140-160 characters and include a clear call to action.

One H1 per page (the topic), H2s for main sections and H3s for subsections. The hierarchy helps both screen readers and search engines understand the page.

Start with the words your customers use. Validate with a tool like Google Keyword Planner or Semrush. Target one primary phrase per page plus 2-3 related terms.

Internal links spread authority across your site and help search engines discover new pages. Every important page should be reachable in three clicks or fewer from the homepage.

A canonical tag tells search engines which URL is the master version when several URLs serve similar content. Blanca's Builder emits one on every page automatically.

Structured data (JSON-LD) describes your content to search engines. Organization, Article, FAQPage, Product and BreadcrumbList are the most common and Blanca's Builder emits them where relevant.

Yes. Alt text is essential for accessibility and helps images rank in Google Images. Describe what the image shows — do not stuff keywords.

Short, lowercase, hyphen-separated and descriptive: /blog/restaurant-seo-checklist beats /post?id=4827. Blanca's Builder generates them from the page title automatically.

Not by length itself, but in-depth pages tend to cover more queries. Write to fully answer the topic — usually 800-2000 words for cornerstone pages.

Search engines do not penalise duplicates — they pick one version to show. Use canonical tags and avoid copying competitor copy so the right page ranks.

Use noindex on thank-you pages, internal tools, faceted search URLs and low-value duplicate pages. Never noindex pages you want traffic for.

Yes. Breadcrumbs improve user navigation and Google can show them in search snippets when paired with BreadcrumbList structured data.

Publish useful content, write guest articles, get listed in industry directories and partner with non-competing brands. Avoid paid link networks — they trigger penalties.

Experience, Expertise, Authoritativeness and Trustworthiness. Show author bios, source citations and real-world experience so Google trusts the content.

Yes. Google indexes the mobile version of your site. Blanca's Builder is mobile-first by default and the launch checklist verifies mobile Core Web Vitals.

Google Search Console (free, essential), Semrush or Ahrefs for keyword and backlink research, and PageSpeed Insights for performance. Built-in audits cover the basics.

Indexing takes days; ranking improvements usually appear in 3-6 months and compound from there. Consistent publishing beats one-off pushes.