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SEO and AI Search basics for new sites

The minimum SEO and AI-search setup every Blanca's Builder site should ship with on day one.

Search is now both traditional engines and AI answer engines. This article covers what to ship on day one to be visible in both.

Last updated: 2026-06-28

Canonical and hreflang

Every public page must declare a canonical URL and, if multilingual, hreflang entries for every supported language. Blanca's Builder handles this through pageHead().

Structured data

Use JSON-LD on every key page: Organization on the homepage, Article on knowledge articles, FAQPage on FAQ pages. AI search engines prefer pages with explicit structured data.

Sitemap and robots

Ship sitemap.xml with every public route and a robots.txt that allows indexing. Blanca's Builder generates both automatically.

Honest content

AI search engines penalise thin, generic and contradictory content. Write pages that are specific, dated and signed by your organization.

Canonical: https://blancasbuilder.com/knowledge/deploy-and-launch/seo-and-ai-search-basics · Blanca's Builder