FAQ Library
Business & company websites
Pages, structure and trust signals for small and mid-size company websites.
- Which pages should a small business website include?Home, Services, About, Contact and a Blog. Add Pricing if relevant, Case Studies for B2B, and a Careers page once you start hiring.
- What goes on the homepage?A clear value proposition in the first viewport, social proof, a primary call-to-action, then sections for services, testimonials and trust signals.
- What makes a great About page?Your story, your team with real photos and bios, your mission and your office or location. It is the most-visited page after Home — invest in it.
- What should the Contact page have?Email, phone, address, a map, a form and your opening hours. If you serve clients globally, include a timezone or live availability indicator.
- How do I add a contact form?Drop the Form block on any page. Submissions go to a configurable inbox, sync to your CRM and trigger an auto-reply email. Spam protection (Turnstile) is on by default.
- Should each service have its own page?Yes. Separate pages rank for separate queries, allow detailed copy and convert better than one bullet list. Generate them with the wizard from your service list.
- How do I structure case studies?Problem, solution, results — with real numbers and a client quote. Templates exist for SaaS, agency, consulting and product-based businesses.
- Where should testimonials go?Sprinkled across the site, not stuck on one page. The strongest placement is next to the most relevant CTA, with photo and full name for credibility.
- Which trust signals matter on a business site?Real client logos, verified reviews, certifications, press mentions, security badges and a clear legal footer. Add them in the homepage's social proof section.
- Should my business have a blog?Yes, but only if you can publish consistently. One quality article per month beats inconsistent bursts. SEO compounds over years.
- Which legal pages does a business site need?Privacy Policy, Terms of Service, Cookie Policy and a Legal Notice (Impressum). All four are generated and translated by Blanca's Builder.
- Can different team members edit different pages?Yes. Roles per page or per section let marketing edit content while design controls the brand. Audit log records every change.
- What is the SEO priority for a small business?Local SEO first: Google Business Profile, NAP consistency, location pages, and reviews. Then content SEO around the questions your customers ask.
- How do I keep my contact form free of spam?Cloudflare Turnstile blocks bots invisibly. Honeypot fields catch the rest. The platform ships with both enabled by default.
- Should I have a Careers page even with no openings?Yes. List your values, benefits and a 'Stay in touch' form. JobPosting JSON-LD lets future ads appear directly in Google Jobs.
- How do I show a portfolio of past work?Add the Portfolio block with project pages: image, brief, role, year and result. Each project becomes its own URL with CreativeWork JSON-LD.
- Should service businesses show pricing?Yes when possible. Even 'from €X' builds trust and filters bad-fit leads. If pricing varies a lot, show indicative tiers plus 'Custom quote'.
- Can I integrate with HubSpot, Pipedrive or Salesforce?Yes. Native CRM integrations push form submissions and visitor activity. Custom CRMs are supported via webhooks.
- Which analytics should I add to a business site?First-party privacy-friendly analytics by default, plus Google Search Console for SEO. Add Google Analytics or Plausible if your marketing team needs them.
- Can agencies use Blanca's Builder to build sites for clients?Yes. White-label is supported on Builder Pro and above. Each client site is its own project with its own billing if you prefer.