Business & company websites

Question 1

Which pages should a small business website include?

Accepted Answer

Home, Services, About, Contact and a Blog. Add Pricing if relevant, Case Studies for B2B, and a Careers page once you start hiring.

Question 2

What goes on the homepage?

Accepted Answer

A clear value proposition in the first viewport, social proof, a primary call-to-action, then sections for services, testimonials and trust signals.

Question 3

What makes a great About page?

Accepted Answer

Your story, your team with real photos and bios, your mission and your office or location. It is the most-visited page after Home — invest in it.

Question 4

What should the Contact page have?

Accepted Answer

Email, phone, address, a map, a form and your opening hours. If you serve clients globally, include a timezone or live availability indicator.

Question 5

How do I add a contact form?

Accepted Answer

Drop the Form block on any page. Submissions go to a configurable inbox, sync to your CRM and trigger an auto-reply email. Spam protection (Turnstile) is on by default.

Question 6

Should each service have its own page?

Accepted Answer

Yes. Separate pages rank for separate queries, allow detailed copy and convert better than one bullet list. Generate them with the wizard from your service list.

Question 7

How do I structure case studies?

Accepted Answer

Problem, solution, results — with real numbers and a client quote. Templates exist for SaaS, agency, consulting and product-based businesses.

Question 8

Where should testimonials go?

Accepted Answer

Sprinkled across the site, not stuck on one page. The strongest placement is next to the most relevant CTA, with photo and full name for credibility.

Question 9

Which trust signals matter on a business site?

Accepted Answer

Real client logos, verified reviews, certifications, press mentions, security badges and a clear legal footer. Add them in the homepage's social proof section.

Question 10

Should my business have a blog?

Accepted Answer

Yes, but only if you can publish consistently. One quality article per month beats inconsistent bursts. SEO compounds over years.

Question 11

Which legal pages does a business site need?

Accepted Answer

Privacy Policy, Terms of Service, Cookie Policy and a Legal Notice (Impressum). All four are generated and translated by Blanca's Builder.

Question 12

Can different team members edit different pages?

Accepted Answer

Yes. Roles per page or per section let marketing edit content while design controls the brand. Audit log records every change.

Question 13

What is the SEO priority for a small business?

Accepted Answer

Local SEO first: Google Business Profile, NAP consistency, location pages, and reviews. Then content SEO around the questions your customers ask.

Question 14

How do I keep my contact form free of spam?

Accepted Answer

Cloudflare Turnstile blocks bots invisibly. Honeypot fields catch the rest. The platform ships with both enabled by default.

Question 15

Should I have a Careers page even with no openings?

Accepted Answer

Yes. List your values, benefits and a 'Stay in touch' form. JobPosting JSON-LD lets future ads appear directly in Google Jobs.

Question 16

How do I show a portfolio of past work?

Accepted Answer

Add the Portfolio block with project pages: image, brief, role, year and result. Each project becomes its own URL with CreativeWork JSON-LD.

Question 17

Should service businesses show pricing?

Accepted Answer

Yes when possible. Even 'from €X' builds trust and filters bad-fit leads. If pricing varies a lot, show indicative tiers plus 'Custom quote'.

Question 18

Can I integrate with HubSpot, Pipedrive or Salesforce?

Accepted Answer

Yes. Native CRM integrations push form submissions and visitor activity. Custom CRMs are supported via webhooks.

Question 19

Which analytics should I add to a business site?

Accepted Answer

First-party privacy-friendly analytics by default, plus Google Search Console for SEO. Add Google Analytics or Plausible if your marketing team needs them.

Question 20

Can agencies use Blanca's Builder to build sites for clients?

Accepted Answer

Yes. White-label is supported on Builder Pro and above. Each client site is its own project with its own billing if you prefer.